Skip To Content
frise_chronologique-timeline
Skip Flash presentation

Get Flash PlayerThis site uses Javascript and the Adobe Flash Player plugin. The plugin is available at http://get.adobe.com/flashplayer/

Volkswagen Beetle

Model Year: 1958

Location of Manufacture: Wolfsburg, Germany

Advertisement for the VW Beetle in winter conditions – published in the Ottawa Citizen, 17 January 1966

“You know its winter when Volkswagens start passing you on hills.”

Ottawa Citizen
17 January 1966 

Innovative and humorous ads, such as these ones, did much to increase VW sales in Canada and elsewhere, in the early 1960s. The ads combined detailed information about the Beetle with symbols that were clearly Canadian – in these cases, winter and provincial licence plates.

Volkswagen Group Canada Inc.
Canada Science and Technology Museum
de Bondt Collection

Advertisement for the VW Beetle – published in the Ottawa Citizen, 13 October 1964

“In 1953, we sold 960. 855 are still running”

The Ottawa Citizen
13 October 1964

Volkswagen Group Canada Inc.
Canada Science and Technology Museum
de Bondt Collection