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Volkswagen Beetle
Model Year: 1958
Location of Manufacture: Wolfsburg, Germany
“You know its winter when Volkswagens start passing you on hills.”
Ottawa Citizen
17 January 1966
Innovative and humorous ads, such as these ones, did much to increase VW sales in Canada and elsewhere, in the early 1960s. The ads combined detailed information about the Beetle with symbols that were clearly Canadian – in these cases, winter and provincial licence plates.
Volkswagen Group Canada Inc.
Canada Science and Technology Museum
de Bondt Collection
“In 1953, we sold 960. 855 are still running”
The Ottawa Citizen
13 October 1964
Volkswagen Group Canada Inc.
Canada Science and Technology Museum
de Bondt Collection