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McLaughlin-Buick 28-496

Model Year: 1928 (model year) built in 1927

Location of Manufacture: Oshawa, Ontario

Advertisement for McLaughlin Motor Company – published in the Canadian Home Journal, 12 December 1916

Advertisement for the McLaughlin Motor Company
Canadian Home Journal,

12 December 1916

In 1916, Manitoba became the first province to grant women the right to vote in provincial elections. By 1918, women could also vote in federal elections.

Could this advertisement, which features a woman behind the wheel and a man in the passenger seat, be a nod towards the increasing role women were playing in public life?

General Motors of Canada, Ltd, Canada Science and Technology Museum, de Bondt Collection

Promotional brochure for McLaughlin “Sixes and Fours,” 1917

McLaughlin Sixes and Fours
McLaughlin Motor Car Co. Ltd.


The “good life” is depicted in this brochure for McLaughlin six- and four-cylinder motor cars. The brochure was produced in the final year before Samuel McLaughlin sold his company to General Motors.

McLaughlin Motor Car Co. Ltd

Canada Science and Technology Museum, L29876